To cut through all the noise of social media let me share with you 7 reasons why your business must be on social media. You don’t need to be an influencer to be successful and get results. These tips are for the small business owner and sales professional. Dentists, Real Estate Agents, Chiropractors, Attorneys, Law Firms, CPAs, Life Insurance Agents, Mortgage Professionals, and Home Services.
The reason many businesses and sales professionals’ online presence is weak or non-existent is that it requires time to be consistent and typically there are no immediate results with organic posting. The key to being successful is posting consistently.
Today, you may personally be on social media, and you may even have a Facebook business page or Instagram page for your business but after a few posts, you realize that it’s a lot of work to come up with ideas, create content, and post consistently. In addition, there are so many people and businesses on social media that you may feel that it is impossible to get any traction and believe there is no need for you and your business to be on social media because you are not an influencer with thousands of followers. Everyone starts with no followers.
Here are the 7 reasons why you need to be on social media even though you are not an influencer.
- Exposure – Having a consistent presence on social media broadens your exposure so you have the opportunity for people to find you, your product or service, when they search the internet. If you can’t be found you are simply limiting your exposure and opportunity for future new business. Look at it this way, if you were the head of a major brand and responsible for increasing sales you wouldn’t limit your potential by just phone calls or email marketing. You would do everything you possibly can to Maximize Your Exposure to make sure that your product or service was prominent on social media. Just because you are a small business or independent sales professional doesn’t mean that you need to think small. Think bigger and have a consistent presence on social media and over time it will pay off.
- Validation – Today we are working with a much more educated consumer and the internet has empowered them to research your business, product or service and if they can’t find you then it questions if you are legitimate or experienced. That’s what goes through the mind of a consumer. If you can’t be found if they can’t verify you, then how do you expect to win their business and increase your sales?
- Improve Search Engine results. A consistent presence on social media improves search engine results and rankings. When someone types your name, business, or product in their browser search, the search engine goes to work trying to find relevant content. The more content, the more posts, and platforms you are on, makes it easier for the search engines to find you and display you. If you are not on social media then there is nothing for the search engine to find about you and will display the most relevant which will be your competitor.
- Educate – Social media is an excellent way to educate your future customer about your product or service and demonstrate your expertise in your market. Posting content that educates your market on the value of your products and services will establish you as the authority in your market and more likely to reach out to you when they are ready.
- Shareability – Make it easy for people to share you and your business. We live in a digital world and the day of traditional business cards is nearly gone. People are more likely to share you through social media because all posts have a share button giving the option to share to their personal page or a direct message. If you are not on social media or not posting consistently then there won’t be anything for them to share. Make it easy for people to share you and your business by posting consistently.
- Trust & Credibility – People like to do business with people they Know, Like & Trust. Being present on social media allows you to become more familiar. You shift from being a stranger to known, and your audience will begin to like you and trust you when you are consistently posting relevant content.
- Top of mind – Simply put, if you are not top of mind and in front of your prospects and customers then your competition is. Social media is another method to stay top of mind with your current and future customers. Your customers at some point will either buy or share what you have to offer. Will they be thinking of you or your competitors?
Growing your business requires greater exposure and if you are not on social media you are simply limiting your new business opportunities and allowing your competition to get ahead of you.
Mike is the founder of LeadSqueezers.com a marketing agency that provides marketing tools, CRM, and solutions to grow your business. Visit LeadSqueezers.com if you would like more information on how Lead Squeezers can help you increase your sales through social media.
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