Forget about all the hype and statistics. There is One reason you need to be engaged in Social Media and have an active social media campaign.
78% of salespeople engaged in social selling are outselling their peers who are not.
Social Selling is not going away. Whether you like Facebook or not the fact is social media has become a big part of our everyday life. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users.
3.5 billion social media users worldwide. Facebook is the most popular social media platform. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. … 91% of all social media users access social channels via mobile devices.